Since each piece of antique wicker furniture supplies an outdoor area with a touch of imagination and romance, the retailer that hopes to sell such pieces ought to employ a bit of imaginative and romantic thinking, when developing a marketing strategy. At the same time, that retailer should seek to learn a bit about the history of these exquisite wicker items.
In order to be considered an “antique,” a piece of wicker furniture needs to have come on the market between the years of 1870 and 1930. That includes the year 1912, a year when a lot of outdoor furniture went down with the Titanic. This writer does not know if any of Titanic’s pieces had been fashioned from wicker. However, this writer does want to suggest some 1912 tie-ins to any wicker piece that was made in 1912.
That was the year when the association of American jewelers introduced their list of birthstones. A retailer with a shop near a jewelry store might want to take advantage of that fact. Both retailers could put together a special display, one that would be appropriate in either store. That display could utilize an antique wicker chair, one in which some sits, wearing one or more pieces of jewelry. Any gems in that jewelry should be an example of something on the list of birthstones.
In the year 1912, two states joined the Union, making it a collection of 48 states. Those were the states of Arizona and New Mexico. There are sure to be parades in those states in 2012. A thinking merchant would look into having a float in such a parade. A seller of wicker furniture could help to put together a float that featured antique pieces with woven strands of wicker.
In the year 1912, a man from Persia, a spiritual leader visited the United States. In 2012, the Baha’i communities across the North American Continent are sure to mark that visit. They too might plan to enter a float in a parade. A seller of wicker furniture might want to supply some antique pieces for use on such a float.
Lifesaver candies came on the market in 1912. At that time, candy stores were an accepted and welcome establishment in many communities. Today, there are no candy stores, just stores that sell candy, along with many other items. A seller of wicker furniture would need to visit those various shops, in order to search out additional ways for marketing antique wicker furniture.
Since each piece of antique wicker furniture supplies an outdoor area with a touch of imagination and romance, the retailer that hopes to sell such pieces ought to employ a bit of imaginative and romantic thinking, when developing a marketing strategy. At the same time, that retailer should seek to learn a bit about the history of
